Services · Homer Glen, IL
Every day, your potential customers are searching Google for exactly what you offer. The question is whether your website shows up when they do, or whether they find a competitor instead. A2Z MKTG provides organic SEO services for local businesses across Homer Glen, Naperville, Joliet, and the surrounding Chicagoland suburbs. We handle the technical foundation, the content, and the link building so your site earns lasting visibility in Google's organic search results.
01 Organic Rankings That Compound Over Time
Paid ads stop the moment you stop paying. Organic SEO builds rankings that hold and compound over time. Done right, it becomes one of the most cost-efficient sources of consistent leads your business has. We handle every component, from technical to content to authority, so the results are built on a foundation that lasts.
Before content or link building means anything, your site needs to be technically sound. We start every engagement with a full technical audit, finding and fixing the crawl issues, speed problems, and structural gaps that silently hold your rankings back.
We don't guess at topics. We research the exact keywords and questions your target customers type into Google, then create two optimized content pieces per month, whether that's a blog post, a service page, a location page, or an expansion of existing content, based on what will move the needle fastest for your specific goals.
Google treats backlinks as votes of confidence. We conduct targeted outreach to earn links from relevant, authoritative sources in your industry and region, building the authority signals that push your pages up the rankings over time.
02 SEO vs. Local SEO: Know the Difference
This is one of the most common points of confusion we see from local business owners in Homer Glen, Bolingbrook, and Orland Park. Organic SEO and Local SEO target different parts of the Google search results page, and they use different strategies to get there. Understanding which one you need (and why many businesses need both) is the starting point for any serious SEO investment.
Organic SEO focuses on ranking your website in the standard search results: the list of blue links that appear below the Map Pack. These results are driven by your site's technical health, content quality, and the authority it has built through backlinks. For informational searches, service comparisons, and long-tail queries, organic rankings drive significant traffic that a Map Pack listing alone can't capture.
Local SEO focuses specifically on ranking your business in the three-listing Map Pack that appears at the top of local searches, with a map, phone number, reviews, and directions. It's powered by your Google Business Profile, local citations, and proximity signals. For “near me” searches and high-intent local queries, the Map Pack is where most clicks happen. That's a separate service with a different strategy.
Running organic SEO and Local SEO together means your business shows up across the entire search results page: in the Map Pack and in the organic results below it. More search real estate means more visibility, more traffic, and more leads. We offer both services independently and can combine them into a cohesive strategy built around your business goals.
03 Our Process
Every SEO engagement starts with understanding where you are, then building a strategy around where you need to go. Here's our process from day one through ongoing monthly execution.
Finding What's Holding You Back Before We Build
We run a comprehensive technical audit of your website: crawl errors, page speed, mobile usability, indexing issues, duplicate content, broken links, and structural problems. This tells us exactly what's limiting your rankings before we invest a dollar into content or links. Fixing technical issues is always step one.
Targeting the Searches That Actually Drive Leads
We research the specific keywords and questions your target customers search for, organized by intent, competition, and opportunity. Then we build a content roadmap that prioritizes the pages and topics most likely to generate qualified traffic for your business, whether that's service pages, blog content, location pages, or expanding what you already have.
Making Your Existing Pages Work Harder
Before creating new content, we optimize your existing pages: title tags, meta descriptions, header structure, internal linking, and content. That brings what you already have up to its full potential, and it often produces early ranking movement before a single new piece of content is published.
Two Optimized Pieces Per Month, Built Around Your Goals
Each month we create two pieces of SEO-optimized content based on your strategy. This could be a blog post targeting a high-volume question, a new service page, a location page for a city you serve, or an expansion of an existing page that's close to ranking. Every piece is written for people first and optimized for search second.
Building Authority and Keeping You Informed
We conduct ongoing outreach to earn backlinks from relevant, authoritative sites in your industry and local area. At the end of each month, you receive a clear report showing your keyword rankings, organic traffic trends, content published, and links earned, so you always know exactly what's been done and what's changing.
Want this running for your business?
04 What's Included
Delivered through our Organic Growth plans, starting at $1,000/month with a 3-month minimum engagement. Here's exactly what's included every month after the initial technical audit and setup.
A comprehensive technical audit in month one that identifies every issue holding your site back. Fixes are implemented and technical health is monitored on an ongoing basis throughout the engagement.
Full keyword research and a content roadmap built around your goals, followed by two SEO-optimized content pieces every month: blog posts, service pages, location pages, or page expansions, depending on what drives the most ranking opportunity.
Targeted outreach to earn backlinks from relevant local and industry sources, the authority signals that push your pages up Google's rankings and keep them there over time.
A clear monthly report covering your keyword ranking changes, organic traffic trends, content published that month, and links earned. You'll always know where things stand and what we're doing next.
05 Expand Your Growth
Organic SEO builds long-term visibility. These services strengthen your results and cover the channels that SEO alone doesn't touch.
Pair organic SEO with Map Pack optimization to dominate both sections of the search results page. Two different strategies, one unified goal: more visibility, more leads. Delivered through our Organic Growth plans.
Local SEOSEO can only take an outdated or slow website so far. If your site needs a rebuild to support your rankings, we build fast, conversion-optimized custom-coded sites that give your SEO a proper foundation. Builds start at $700.
Website DesignSEO takes time to build momentum. Google Ads fills the gap by driving immediate, targeted traffic while your organic rankings grow. Running both together maximizes every corner of Google search. Delivered through our Paid Growth plans.
Google Ads06 Common Questions
Straight answers to the questions we hear most from local business owners before getting started with SEO.
SEO does take longer than paid ads to show results. That's true and we won't pretend otherwise. The reason it's worth investing in is that it compounds. A well-optimized page that ranks today keeps driving traffic next month, next year, and beyond, without paying for every click. Paid ads stop the moment you stop paying. SEO builds an asset. Most clients start seeing meaningful movement in organic rankings within 3 to 6 months, with results building from there. The businesses that invest early are the ones that own their market later.
Because you're paying for every single click. The moment your ad budget runs out or pauses, that traffic disappears. SEO builds organic rankings that keep driving traffic regardless of ad spend. Many of our clients run both: Google Ads for immediate results while SEO builds in the background. Over time, as organic rankings improve, the dependence on paid traffic decreases and your cost per lead drops significantly.
They target different parts of Google's search results. Our SEO service focuses on ranking your website in the organic results: the standard list of links below the map. Our Local SEO service focuses on ranking your business in the Google Map Pack: the three listings at the top with a map and phone number. Different strategies, different ranking signals. Many businesses benefit from both running together, which we can structure as a combined plan.
Every month you get a clear report showing your keyword rankings, organic traffic numbers, content published, and links earned. You can see exactly which keywords moved, by how much, and what we did that month. There's no guessing. The data is transparent and we walk you through it. If something isn't moving the way we expected, we adjust the strategy and tell you why.
The first month is heavy on setup: technical audit, keyword research, on-page fixes, and content strategy. Months two and three are when content and link building start producing data and early ranking movement. Three months is the minimum window to see what the strategy is actually capable of and make meaningful optimizations based on real performance. SEO that gets cancelled after 30 days hasn't had enough time to tell you anything useful.
It depends on your goals and what the keyword research shows. It could be a blog post targeting a high-volume question your customers are asking, a new service page for an offering that isn't ranking, a location page for a city you serve, or an expansion of an existing page that's close to breaking into the top results. We build the content roadmap around what will move the needle fastest for your specific business, not a generic template.
07 From the Blog
Straight answers from the A2Z blog, written for contractors and local business owners.
Service area pages work when each one is built for a real town you serve. Here's the line between a page that ranks and a page Google treats as spam.
Read the answerCan a contractor rank in towns without a local office? Yes, mostly through organic search and service area pages, not the proximity-based Map Pack.
Read the answerA2Z MKTG provides search engine optimization (seo) for local businesses across Will County, DuPage County, and Cook County. See all service areas.
Get Started
Start with a free marketing audit. We'll show you exactly where your business stands online and your single highest-impact next step, before we discuss a dollar of budget.
“Very fast turn around along with great communication! A2Z MKTG did our Website and SEO.”
Real result: Cookie Dough Creations went from Map Pack positions 3 to 5 up to #1 for "dessert shops".
No obligation. No sales pitch. A clear picture of your local marketing presence and what to prioritize first.