Services · Homer Glen, IL
Every day, your customers search Google for exactly what you offer. The question is whether your website shows up when they do, or whether they find a competitor instead. Search engine optimization (SEO) is how a Homer Glen business gets found in those free results. A2Z MKTG provides organic SEO services for local businesses across Homer Glen, Naperville, Joliet, and the surrounding Chicagoland suburbs. Every Starter, Standard, and Premium website we build launches with SEO built in. Our Organic Growth plan then keeps building on it, month after month.
Part of Organic Growth
For websites we built: $1,000/mo, or $750/mo while you are also on Paid Growth
Every Starter, Standard and Premium site we build has SEO built in from day one. Organic Growth builds on it every month.
01 Organic Rankings That Compound Over Time
Paid ads stop the moment you stop paying. Organic SEO builds rankings that hold and grow over time. Done right, search engine optimization becomes one of the lowest-cost sources of steady leads a Homer Glen business can have. As an organic SEO agency, we build the technical side and the content into your site from the start. That way your results rest on a base that lasts.
Before content can help, your site has to be sound under the hood. We build that in before launch. Then we keep watching for slow pages, broken links, and pages Google can't read. Those problems quietly hold your rankings back.
We don't guess at topics. We research the words and questions your customers type into Google. Then we build and refresh the pages that answer them, from service pages to town pages. Your real search data tells us where to start.
SEO starts the day we build your site. On every Starter, Standard, and Premium site we make, each page launches with a search-ready title, description, and main heading. The monthly work then builds on that base.
02 SEO vs. Local SEO: Know the Difference
This is one of the most common mix-ups we hear from local owners in Homer Glen, Bolingbrook, and Orland Park. Organic SEO and Local SEO aim at two parts of Google's results page. Each one gets there in its own way. Knowing which one you need, and why many owners need both, is the first step before you spend a dollar on SEO.
Organic SEO ranks your website in the standard search results: the list of blue links below the Map Pack. Three things drive those results: your site's technical health, the quality of your content, and the trust it earns through links from other sites. Organic rankings also catch how-to searches, service comparisons, and longer, more detailed searches. That's a lot of traffic a Map Pack listing alone can't reach.
Local SEO ranks your business in the Map Pack: the three listings at the top of local searches, with a map, phone number, reviews, and directions. It runs on your Google Business Profile, your listings on other sites (called citations), and how close you are to the person searching. For “near me” searches and people ready to hire, the Map Pack is where most clicks happen. That's a separate service with a different strategy.
Run organic SEO and Local SEO together, and your business shows up across the whole results page. You're in the Map Pack and in the organic results below it. More room on that page means more eyes, more clicks, and more leads. Our Organic Growth plan covers both, so they work as one strategy built around your goals.
03 Our Process
Every SEO plan starts with where you are today, then maps out where you need to go. Here's how it works, from day one through the monthly work.
Finding What's Holding You Back Before We Build
We run a full technical check of your site. We look at page speed, how the site works on phones, and whether Google can find and list every page. We also hunt for duplicate pages, broken links, and weak site structure. That tells us what's holding your rankings back before we spend a dollar on content. Fixing technical problems always comes first.
Targeting the Searches That Actually Drive Leads
We research the keywords and questions your customers search for. We sort them by what the searcher wants, how crowded the search is, and how much it could pay off. Then we build a content plan that puts the best chances first. That could mean service pages, town pages, blog posts, or growing pages you already have.
Making Your Existing Pages Work Harder
Before we write anything new, we tune the pages you already have. That means the titles and descriptions Google shows, your headings, the links between your pages, and the words on each page. This gets the most out of what you already own. It can even move rankings before we publish anything new.
New Pages When the Data Supports Them
Every month we tune your pages using your Google Search Console data. Every season we refresh them so they stay current. When the data shows a real chance to rank, we add 1 to 2 new pages a quarter. That could be a new service page or a page for a town you serve. We also build out pages that are close to the top. We write every page for people first and search second.
Keeping You Informed
At the end of each month, you get a clear report on your rankings and your leads. Then we walk through it together on a 30-minute strategy call. You'll always know what we did, what moved, and what's next.
04 What's Included
Our Organic Growth plans pick up where your website build leaves off. Organic Growth is $1,000 a month on a site we built, or $750 a month when you're also on Paid Growth. It has its own 3-month minimum, then runs month to month. Here's what it covers.
Each month we use your Google Search Console data to tune the pages on your site. We also fix broken links, watch page speed, and keep your schema code current. And we check that Google still lists every page.
It starts with keyword research and a content plan built around your goals. We refresh your pages each season so they stay current. When the data shows a search worth winning, we add 1 to 2 new pages a quarter. We never pad your site with near-copy pages made only to rank.
The plan also covers 12 Google Business Profile posts a month, profile updates, and help if your profile ever gets suspended. We clean up the top 30 relevant business listings, add missing ones within that group and check them every quarter. We post to your social media too.
Every month you get a clear report on your rankings and leads, plus a 30-minute strategy call. You'll always know where things stand and what we're doing next.
05 AI Search Optimization
We include AI search readiness in our SEO work.
AI search gives people another way to discover a business. Different systems choose and present sources differently, so we focus on pages that explain your services clearly and give readers useful, accurate information.
Google says its AI Overviews and AI Mode use the same SEO foundations as Search. A page must be indexed and eligible for a search snippet to appear as a supporting link. Important information should be readable as text, and any structured data should match the visible page. No special AI schema or wording formula is required, and inclusion is not guaranteed.
Our site audit checks crawl access, indexing, internal links and whether important information is readable. We also check that structured data matches the page and business details are current. Clear answers help readers understand your work. We use them for that reason, without promising an AI citation or a ranking boost.
06 Expand Your Growth
Organic SEO builds rankings that last. These services make your results stronger and cover the places SEO alone doesn't reach.
Pair organic SEO with Map Pack work to win both parts of the results page. Two strategies, one goal: more people finding you and more leads. It comes with our Organic Growth plan.
Local SEOSEO can only take a slow, dated website so far. It works best when we build it into the site from the start. Every Starter, Standard, and Premium site we build launches with it in place. Paid Growth clients also get tracking, CRM setup, and Google Business Profile optimization. Builds run $1,500 to $9,500.
Website DesignSEO takes time to build. Google Ads brings in calls while it does. Where your trade qualifies, we start with Local Services Ads, then add tight Search campaigns. We judge every dollar on cost per booked job. It runs inside Paid Growth, from $1,000 a month plus ad spend.
Google Ads07 Common Questions
Straight answers to what local owners ask us most before they start SEO.
Yes, if you can give it time. Any honest organic SEO company will tell you it takes longer than paid ads, and we won't pretend otherwise. It's worth it because it builds on itself. A page that ranks today keeps bringing in traffic for months and years, and you don't pay for every click. Paid ads stop the moment you stop paying, but SEO builds something you own. Rankings can start to move a couple of weeks after Google re-crawls a page with big changes, but we can't promise that. Meaningful results build over 3 to 6 months and grow from there. The owners who start early are the ones who own their market later.
They cover different parts of Google. Our SEO service ranks your website in the regular results, the list of links below the map. Our local SEO service ranks your business in the Google Map Pack, the three listings at the top with a map and a phone number. Each one uses different signals and different work. Many businesses need both, and Organic Growth covers both.
Because you pay for every single click. The moment your ad budget runs out or pauses, that traffic stops. SEO builds rankings that keep bringing in traffic no matter what you spend on ads. Our two plans work together. Paid Growth brings in calls now. We add Organic Growth once your site is live and leads are steady. Over time, more of your calls can come from rankings you don't pay for by the click.
You get a clear report every month. It shows your keyword rankings, your leads, and the pages we worked on. Then we walk you through it on a 30-minute strategy call. You can see which keywords moved, by how much, and what we did that month. There's no guessing. If something isn't moving the way we expected, we change course and tell you why.
With us, SEO runs through our Organic Growth plan, and our SEO services pricing is simple. It's $1,000 a month on a site we built, or $750 a month when you're also on Paid Growth. There's a 3-month minimum, because 30 days is too short to tell you anything useful. After that, it runs month to month with 30 days' notice. It usually runs in 3-month rounds with a break to measure results, but you can also run it nonstop. The SEO basics come built into your website, which costs $1,500 to $9,500 one time, depending on its size.
Yes. Every Starter, Standard, and Premium site we build launches with a search-ready title, meta description, and main heading on every page. Standard and Premium builds add a page for each service and town. Premium also adds blog content and schema markup. Paid Growth clients also get Google Analytics, Search Console, and Google Business Profile optimization at launch.
Not as a monthly plan. Organic Growth runs on websites we build, because so much of the SEO work happens while we build the site. If your current site is holding you back, we can rebuild it with SEO built in. Then we add Organic Growth once it's live. Need calls while that happens? Paid Growth can run ads during the build.
No. We include AI search readiness in our SEO work. It covers readable pages, crawl access and accurate structured data where used. Google requires no special AI markup for AI Overviews or AI Mode. Clear content and sound SEO support eligibility, but cannot guarantee that a system will cite you.
08 From the Blog
Straight answers from the A2Z blog, written for contractors and local business owners.
Service area pages work when each one is built for a real town you serve. Here's the line between a page that ranks and a page Google treats as spam.
Read the answerContractors can compete in towns without a local office. Learn how useful service area pages, accurate profiles and realistic coverage fit together.
Read the answerCase Studies
Each case study gives every number its dates, its meaning and its source.
Landscaping
10 to 62
Pages Google ranks, same five weeks a year apart
We replaced a 10-page site with an 86-page build that has city, service and project pages. 131 searches without the company name averaged page one from Aug 8 to Sep 13, 2026, up from 14 a year earlier.
Dessert Shop
65 to 153
Non-brand Google clicks, same 100 summer days a year apart
Clicks from people who didn't search the shop's name rose from 65 to 153. We compared the same 100 summer days, May 16 to Aug 23, in 2025 and 2026. Leave out near-me searches and anything close to its name, and it is still 46 to 114. Source: Google Search Console.
SEO services in:
We serve local businesses across Will County, DuPage County, and Cook County. See all service areas.
Get Started
Organic Growth builds the Google rankings and profile that bring calls without a cost per click. It runs on websites we build, with a 3-month minimum.
“Very fast turn around along with great communication! A2Z MKTG did our Website and SEO.”