Professional Services Marketing · Homer Glen, IL
Most accounting and CPA practices in the Chicagoland suburbs run on referrals. Referrals are great, right up until they aren't enough. When a business owner in Homer Glen, Naperville or Hinsdale needs a new CPA and has no referral, they go to Google. Maybe your practice doesn't show up there. Maybe it has few reviews, or a website that doesn't show what you know. Then that owner picks someone else. A2Z MKTG does accounting firm marketing that fixes this. We build the online presence that brings in new clients every month, not just when someone mentions your name.
Part of Paid Growth
$1,000/mo for one ad platform, $1,500 for Google and Meta, plus ad spend
New Paid Growth clients get 10% off their first 3 months.
Most clients start with Paid Growth, our lead generation plan. Once leads are flowing, we build your website, then add Organic Growth.
01 Why Most CPA Practices Struggle to Grow Beyond Referrals
Accounting runs on trust, and that's why most CPA practices lean on referrals alone. The problem is that referrals don't scale. They don't catch the people searching Google right now, ready to hire. And they tie your pipeline to whoever your current clients know. Here's what holds most accounting firms back.
Say someone searches for a CPA in Homer Glen or a business accountant in Naperville, and you don't show up. That search never turns into a call. Most accounting firms barely show up in search because they've never had to try. The firms that put money into showing up in local search keep winning the clients everyone else leaves on the table.
Prospects without a referral check you out before they call. They visit your website and read your Google reviews. They look for signs of trust: your specialties, your credentials, the clients you serve and how polished you look. A thin website and a few reviews make your practice look small or inactive. It's not fair, but it's how people judge you right before they call or move on.
January through April brings more accounting and CPA searches than any other time of year. Businesses hunting for a new accountant search then. So do people ready to switch CPAs and new clients comparing options. They go to whoever ranks. So your tax season marketing has to be in place before Q1. If you're not strong online by then, you're invisible at the moment that brings the most new business.
02 Our Solutions for Accounting & CPA Firms
Digital marketing for accountants takes a different mix than marketing a trade. It's about trust, showing up in search and catching the tax season rush. Here's what we use for accounting firms in Homer Glen and across Chicagoland, and why each one works.
Ranking on Google is how people without a referral find an accounting practice. We write pages and content around the services and searches your best clients use, like “small business CPA in [your town],” “tax preparation near me” and “bookkeeping services DuPage County.” SEO builds a search presence that earns new client inquiries month after month, not just during tax season.
Organic SEOFor an accounting firm, the website is the first test of trust for any prospect without a referral. In a few seconds, it has to show your credentials, your specialties and the clients you serve. It has to look as sharp as your work, too. We build custom-coded websites for accounting firms that earn that trust and turn prospects into booked consultations.
Website DesignDuring tax season, January through April, paid search puts your firm at the top of Google right away. We build Google Ads campaigns aimed at people nearby who are ready to hire an accountant. We track and tune the spend every week, so you catch the tax season spike without waste. After tax season, we can shift campaigns to other services, like business consulting, estate planning or bookkeeping.
Google Ads ManagementAccounting clients trust firms that others already trust. We set up automatic review requests that bring in a steady flow of Google reviews from happy clients. That builds the public track record that wins over prospects seeing your firm for the first time. We also watch your reviews and reply to each one in a professional tone, so your profile stays active and well kept.
Reputation Management03 Built for Accounting & CPA Firms
Generic agencies run the same playbook for every client. Accounting firms need more. Clients have to trust you before they call, and your year runs on a tax calendar. Your prospects also look for signs of trust that most agencies don't know how to build. We know the difference.
We know CPA prospects research a lot before they reach out. We know tax season opens a short window of urgency most practices miss. The firms that win new client searches are the ones that look best online, not always the ones with the best name in town. We build around how accounting clients judge and choose their CPA.
Tax season brings the most ready-to-hire accounting searches of the year. New businesses opening and fiscal year-end bring smaller spikes all year. We build an online presence that performs in those windows. It keeps bringing in inquiries the rest of the year through Google rankings and a strong review profile.
You work directly with us. No account managers, no handoffs, no layers. Every dollar goes toward growing your accounting practice, not our overhead. And you'll always know what we're doing and why.
04 Our Process
Every accounting firm we work with starts in the same place. We get to know your practice, your market, your goals and your budget. Then we map the fastest path to new clients.
We Learn Your Market and Your Budget
We start with a 30-minute call about your practice, your market and your budget. We learn which services you want to grow, the clients you want more of and how your tax season runs. We also ask what a new client is worth to you. You'll have a clear next step before we talk about cost.
A Custom Plan Built Around Your Practice and Your Market
Based on our first call, we build a plan that fits your type of practice, the services you want to grow and the seasons of your business. For most firms we start with Google Ads and fast follow-up ahead of tax season. Once leads are steady, we build the website and add local search.
Tracking and Follow-Up in Place Before Ads Go Live
Before your ads go live, we set up call and form tracking, your CRM, missed-call text-back and instant lead alerts. Where your practice qualifies, we also start Local Services Ads verification. Map Pack work comes later. We optimize your Google profile when we build your website. Citations come with Organic Growth once leads are steady.
Running the Channels That Drive Qualified Client Inquiries
We aim your ads at the tax season and service searches that bring your best prospects. Your ads go live 2 to 4 weeks after we have your materials and your promo video is shot. Local Services Ads also wait on Google's verification. Once leads are flowing, we build your website, then add Organic Growth for local SEO and Map Pack work.
You See Every Lead, Every Dollar, Every Month
Each month we review your Google ranking progress, ad results, review growth and website traffic. We walk you through the numbers in plain terms: what's working, what we changed and what to expect next. No black box. Open reporting the whole way.
05 What Working With Us Looks Like
No vague promises. Here's what we build and deliver for accounting firms and CPA practices in Homer Glen and across Chicagoland.
A custom-coded website built to earn trust. It shows your credentials, your specialties and the clients you serve, with a clear call to action. Its clean, professional design tells prospects how good your firm is before they ever speak with you.
Content built around the keywords your future clients search for. That runs from broad searches like “CPA near me” to service searches like “small business tax preparation in [your town]” and “QuickBooks bookkeeping DuPage County.” It builds a search presence that brings in inquiries month over month.
Paid search campaigns aimed at people in your service area who are ready to hire an accountant. We launch them to catch the January through April tax season spike. Then we adjust them through the year to keep new clients coming.
An automatic review request campaign that brings in Google reviews from happy clients. It builds the public track record that wins over prospects comparing your firm with others. Your monthly report shows review count, rating trends and the steps we took.
06 Explore More
See the other professional services we market and the services that work best for accountants.
Want to see how we help professional service firms of every kind win clients beyond referrals? Our professional services marketing hub covers every niche and the strategy behind it.
Explore Professional Services MarketingLike accounting firms, law practices have to earn trust before a client calls, and many lean hard on referrals. See how we'd help a Chicagoland law firm show up for the practice areas that bring its most valuable cases.
Law Firm MarketingSEO is the biggest long-term source of new client inquiries for accounting firms. See how our SEO service builds the search presence that brings in inquiries month after month, most of all during tax season.
Organic SEO07 Common Questions
What CPA practices and accounting firms ask most before they get started.
Accounting firm marketing starts with showing up when future clients search. That happens most in tax season, and all year for ongoing accounting work. It means showing up on Google for searches like “CPA near me,” “small business accountant in [your town]” and “tax preparation near me.” It also means a website that earns trust and a review profile that wins over people comparing firms. Together, they win the clients who don't have a referral to someone else.
The phrase gets used two ways. Inside a larger company, a marketing accountant tracks what marketing spends and what it brings back. If you mean someone who markets an accounting firm, that's what we do. We help your practice show up on Google, earn reviews and turn searches into booked consultations.
Most clients start with Paid Growth, our lead generation plan. It's $1,000 a month for one ad platform, or $1,500 for Google and Meta together, plus your ad spend, with a 3-month minimum. We'll recommend an ad budget for your market on our first call. Once leads are coming in, we build the website, from $1,500 to $9,500 one-time. Then we add Organic Growth on top for local SEO, Map Pack work and content, at $1,000 a month, or $750 while you're on Paid Growth. A website on its own starts at $700. We start with a 30-minute call to recommend the right plan, or mix of plans, for your practice.
Paid Growth ads go live within 2 to 4 weeks once we have your materials and have shot your promo video. Local Services Ads also wait on Google's verification. Once live, ads can bring inquiries within days, which makes them valuable in the tax season window. Local SEO can move within about 2 weeks after a big page update, but we can't promise that. Meaningful results build over 3 to 6 months and compound over time. A website built to earn trust can turn more visitors into calls right away. We're honest about timelines because long-term results need the right expectations.
Referrals are a strong base, but they have a natural ceiling. They depend on who your clients know and whether they mention you at the right moment. Digital marketing reaches the people referrals never do. Think of someone searching in tax season, or an owner who doesn't know anyone with a CPA. Or a prospect who'd pick you if they could find you. It adds to your referral base. It doesn't replace it.
Yes. Tax season is still one of the best times for accounting firms to run paid search, since the searches are urgent and plentiful. SEO, reputation management and a strong website all work year-round with no ad spend. If budget is tight, we'll suggest the best place to start based on your current online presence and how close peak season is.
A2Z MKTG is a Homer Glen, Illinois marketing agency that builds lead systems for accounting and CPA firms across Will, Cook and DuPage counties. We cover 16 towns, from Hinsdale and Downers Grove to Lemont and Orland Park. If your practice is in the Chicago suburbs, talk with us.
Get Started
New Paid Growth clients get 10% off their first 3 months. We run your ads, follow up on every inquiry and track what each booked consultation costs you.
“A2Z MKTG provided everything needed to get my business seen digitally, would recommend 10/10.”
3-month minimum. Ad spend is separate.