Case Studies · Will, Cook & DuPage Counties
See A2Z MKTG's work for contractors and shop owners in Will, Cook and DuPage counties. Each number has dates, a clear meaning and a source.
01 The Case Studies
Pick the one closest to your business. Each page shows the result, the dates and how we counted it.
Deck Builder
$88.64 to $47.60
Cost per booked estimate, first 30 days on the new funnel
We put the owner on camera and pointed the ads at a quiz page. In the first 30 days, cost per booked estimate fell 46% and cost per lead fell 25%.
Landscaping
10 to 62
Pages Google ranks, same five weeks a year apart
We replaced a 10-page site with an 86-page build that has city, service and project pages. 131 searches without the company name averaged page one from Aug 8 to Sep 13, 2026, up from 14 a year earlier.
Dessert Shop
65 to 153
Non-brand Google clicks, same 100 summer days a year apart
Clicks from people who didn't search the shop's name rose from 65 to 153. We compared the same 100 summer days, May 16 to Aug 23, in 2025 and 2026. Leave out near-me searches and anything close to its name, and it is still 46 to 114. Source: Google Search Console.
02 How We Report
Round numbers with no dates are easy to write and hard to check. These rules make ours easy to check.
Want numbers like these for your business? New Paid Growth clients get 10% off their first 3 months.
You see the start date and the end date next to the number. Never "last quarter". Seasonal trades get the same dates a year apart, or the season is named right beside the number.
A lead is a contact in the business's customer contact system (CRM). A booked estimate is an estimate appointment that was not cancelled. A deal at the Estimate Scheduled step in the CRM, or a later step, also counts. A page view alone is not a lead.
Ad spend comes from the ad account. Leads and bookings come from the CRM. Search clicks come from Google Search Console. The dessert shop's local ranks come from a dated 49-point grid scan.
03 Local Proof
Each one is a real business in a town we serve.
A vehicle wrap shop in New Lenox and a tax and accounting firm in Homer Glen.
A landscaper in Tinley Park.
A dessert shop in Naperville.
Get Started
New Paid Growth clients get 10% off their first 3 months. We run your ads, follow up on every lead and track what each booked job costs you.
3-month minimum. Ad spend is separate.