You Need Leads Now, Not in Six Months
SEO compounds, but it takes months. Ads put your business at the top of the results the week campaigns launch. Paid Growth is the path when the schedule has gaps to fill this season, not next year.
Monthly Plan · Flat Fee + Ad Spend
The Paid Growth Plan: Leads Now, Not in Six Months
Google and Meta Ads built around your highest-value jobs, plus the advanced CRM automations that make sure every expensive click gets answered, followed up, and booked. A flat management fee, ad accounts in your name, and a monthly report that shows exactly what your spend produced.
01 Who It's For
The Plan for Businesses That Need the Phone Ringing
Paid Growth is the right path when waiting is the expensive option: open capacity, a new market to enter, or shared-lead sites bleeding you dry.
You're Done Renting Leads from Shared-Lead Sites
If Angi or HomeAdvisor sells the same lead to you and three competitors, you're funding a bidding war. With your own campaigns, every lead is exclusively yours, the ad accounts are in your name, and the data stays with you.
You Want Every Lead Caught and Worked
Ad clicks are expensive, so none should die in a voicemail box. This plan includes the advanced automations that answer missed calls, follow up on estimates, and re-engage past customers automatically.
02 What's Included
Everything the Plan Covers, Every Month
Four workstreams, one flat fee. The advanced automations in this plan exist for one reason: paid leads are too expensive to lose to a missed call.
Ads Management
- Meta and Google Ads campaign setup built around your highest-value jobs
- Ongoing campaign management and optimization
- 2 to 3 new ad creatives per month
- Audience testing and refinement
- Ad performance broken out in every monthly report
CRM + Core Automations
- CRM pipeline customized to how your business actually sells
- Missed-call text-back so paid leads never go cold
- Automated review requests after every completed job
- AI chatbot on your website
- Lead notifications, nurture sequence, and a unified inbox
Advanced Automations (Paid Growth Only)
- AI Voice Receptionist that answers missed calls and books jobs
- Retargeting SMS and email campaigns to past customers
- Seasonal and promo campaign blasts
- Estimate follow-up sequences that chase the quote so you don't have to
Reporting + Strategy
- Monthly ads + leads + ROI report: spend in, leads out, cost per lead
- 30-minute monthly strategy call
- Campaigns adjusted on real data, not hunches
03 Plan Pricing
One Flat Fee, Your Ad Spend Stays Yours
The management fee never blends with your ad budget, so you always know what bought clicks and what paid for the work.
Management Fee
Flat rate, not tied to site size
$1,000 to $1,500/mo
Covers campaign management, creatives, the full CRM stack with advanced automations, and monthly ROI reporting. 3-month minimum, then month to month.
Ad Spend
Paid directly to Google and Meta
You set it
We recommend a minimum of $500 per month so campaigns gather enough data to optimize. Competitive trades usually need more, and we'll recommend a budget for your market during the audit. The accounts and the data are yours.
04 How It Works
From Audit to Optimized Cost Per Lead
Ads on a weak foundation waste money, so the order of operations matters. Here's how the plan runs.
- 01
Free Marketing Audit
We review your current presence, past ad attempts, competitors, and landing pages. If your foundation would waste ad dollars (a weak GBP or a site that can't convert mobile visitors), we tell you what to fix first.
- 02
Foundation + Campaign Build
CRM pipeline and automations go live so every lead gets caught, then campaigns are built around your highest-value jobs: keywords, audiences, creatives, and tracking wired to real conversions.
- 03
Launch and Learn
Campaigns launch and start producing data. The early weeks are about learning what converts: which searches, which audiences, which creatives. We optimize from evidence, not guesses.
- 04
Optimize Toward Cost Per Lead
Every month we cut what's expensive, scale what converts, and refresh creatives before they fatigue. You see spend, leads, and cost per lead in plain numbers, every month, on every report.
Want rankings that outlast the ads? Pair this plan with Organic Growth. Both run together at full price for each, and you can drop either with 30 days notice.
See the Organic Growth plan05 Plan Questions
Paid Growth Plan FAQs
Straight answers before you commit a dollar.
How much does the Paid Growth plan cost?
The management fee is a flat $1,000 to $1,500 per month, not tied to your site size. Ad spend is separate: you pay Google or Meta directly, and we recommend a minimum of $500 per month in spend so campaigns gather enough data to optimize. 3-month minimum, then month to month.
Why is ad spend separate from the management fee?
Transparency. Your ad dollars go straight to the platforms in accounts you own, so you always see exactly what bought clicks and what paid for management. Agencies that bundle spend into one number can quietly shift the split. We never touch your ad budget.
How fast do ads produce leads?
Campaigns typically start producing calls within days of launch, which is the entire point of the paid path. Expect the first few weeks to include a learning period while the platforms gather conversion data, with cost per lead improving as we optimize.
I tried Google or Facebook Ads before and lost money. Why would this work?
Most failed contractor campaigns share the same causes: targeting too broad, landing pages that lose mobile visitors, and no call tracking to show what worked. We audit what was done before we run anything, fix the foundation first, and track every lead to its source. If ads still are not the right fit for your situation, the audit will say so.
What happens to my campaigns if we part ways?
You keep everything. The ad accounts are in your name from day one, so the campaigns, the conversion data, and the audiences stay with you. No lock-in, no hostage accounts.
Can I run Paid and Organic Growth together?
Yes. Paid fills the schedule now while Organic builds rankings that reduce your dependence on ads over time. Both run together at full price for each, and you can drop either with 30 days notice without renegotiating the other.
Get Started
Find Out If Paid Growth Fits Your Business
Start with a free marketing audit. We'll review your foundation, your competitors, and your past ad attempts, then tell you whether ads are the right move and what budget makes sense.
No obligation. No sales pitch. If ads aren't the right fit yet, we'll say so.