The Right Ads for Your Trade
Local Services Ads, Google Search, or Facebook and Instagram. We pick by your trade, your area and your budget. A small budget stays in one or two channels, so each one gets enough data to learn.
Services · Homer Glen, IL
Lead Generation Services for Contractors in Homer Glen, IL
This is how our lead generation for contractors works. We run ads on Google, Facebook or both for trades across Will, Cook and DuPage counties. Your first month includes a free promo video, shot by a pro. Then we set up the follow-up that turns a lead into a booked estimate. A deck builder we run ads for is one example. In the first 30 days of its owner video and quiz page, it paid $47.60 per booked estimate. Over the previous 136 days, it paid $88.64.
01 How It Fits Together
A Lead Generation System Built for Contractors
Ads alone don't book jobs. You need the right ads, a video people stop scrolling for, and fast follow-up. Our contractor lead generation services cover all three. We run them as one system and judge it on what each booked job costs you.
A Free Promo Video of You
Your first month includes one pro video shoot, with you on camera. For our deck builder client, one video of the owner carried 92% of the campaign spend in its first 30 days. It also produced every lead the campaign generated.
Follow-Up That Books the Estimate
Leads land in your CRM, one place for every lead, call and text. Missed calls get a text back. An AI receptionist can answer and book estimates. Follow-up texts and emails keep working the lead after that.
02 Which Ads, and When
Local Services Ads, Google Search or Facebook: Which Fits Your Trade
You can start on one platform and add the second once the first is booking jobs. We judge every channel the same way: what each booked job costs you. We don't judge any channel on cost per click or cost per lead.
Local Services Ads, Where Your Trade Qualifies
These sit at the top of Google with a Google Verified badge, and you pay per lead, not per click. They rank on your reviews and on how fast you answer the phone. Many home service trades qualify. Deck builders, for example, run under the “Carpenters” category. Some trades, like vehicle wraps, can't run them at all.
Google Search, Kept Tight
Search ads show on a short list of searches people type when they're ready to hire, like “deck builder near me.” We add Search when Local Services Ads can't bring in more leads. We lead with it when your trade can't run them. We skip Performance Max, Google's most automated campaign type, on small budgets. It spends in places a small account can't control.
Facebook and Instagram, Before They Search
Meta shows your work to homeowners in your area before they ever search. It suits jobs people choose by look, like a new deck or patio. Meta needs time to learn who responds, so we don't pile on changes while it learns. Each big edit starts that learning over.
03 How It Works
How Our Lead Generation Services Work, Step by Step
This is the order we follow with every new client. Your ads go live 2 to 4 weeks after we have your marketing materials and your promo video is shot.
- 01
Kickoff and Materials
Your jobs, your area, your accounts
We learn which jobs you want more of, where you work and how fast you can call people back. You give us manager access to your ad accounts, which stay in your name. You send your logo, job photos and anything else the ads need.
- 02
Your Free Promo Video Shoot
Included in your first month
A pro videographer films you talking to the camera about your work. That's the owner-video style that carried the ads for our deck builder client. We turn the footage into your first video ads. Later shoots are an add-on, quoted per project.
- 03
Tracking and CRM Setup
Every lead in one place
Tracking goes in before the first ad runs. Every form lead lands in your CRM, tagged with where it came from. We set up lead alerts, missed-call text back and your follow-up messages at the same time.
- 04
Launch With Lead Forms
Live 2 to 4 weeks after your materials and video are in
We start with the lead forms built into the ad platforms, inside your own ad account. They launch fast and they're easy to fill out. That shows us quickly what kind of leads your market sends. Local Services Ads go live once Google finishes checking your business.
- 05
A Landing Page or Quiz Funnel, When Leads Need More
Built when the data says so
Sometimes lead quality is low, or your leads need more attention before they book. Then we build a landing page or quiz funnel for your offer. A quiz asks what the project is before the lead reaches you. In the 30 days after we put the owner on camera and pointed the ads at a quiz page, our deck builder client paid $47.60 for each booked estimate. Over the previous 136 days on the same ad account, it was $88.64.
- 06
Optimize and Report
Weekly checks, a monthly report
We check your leads and ad spend every week. We look over your landing pages every 2 weeks to monthly, depending on the data. We cut what costs too much per booked job and move budget to what books. You get 2 to 3 new ads a month, tested next to the winner, not in place of it. Each month brings a report and a 30-minute strategy call.
Want this running for your business?
04 After the Lead
What Happens After a Lead Comes In
You pay for every lead, so every lead needs an answer. Our Paid Growth plans include this follow-up, whether you run one ad platform or two. Here's what we set up in your CRM to book more of them.
Every Lead in One CRM
Form leads land in one place, tagged with where they came from. Calls, texts and emails share one inbox. You get a text or email alert when a new lead comes in, so you can call back fast. Fast callbacks book more estimates.
Missed-Call Text Back
Miss a call on a job site and the caller gets a text right away. It tells them you saw the call and keeps the conversation open until you can call back.
An AI Receptionist That Books Estimates
When you can't pick up, the AI receptionist answers. It asks about the job, answers common questions about your services and books an estimate on your calendar.
Follow-Up by Text and Email
New leads get a quick text and a way to book an estimate, then follow-up messages if they don't. Open estimates get follow-up too, so a quote doesn't go quiet. We also run campaigns to your past customers. Email campaigns start once your list is big enough.
05 Next Steps
The Plan Behind It, and What Comes Next
Lead generation runs through our Paid Growth plan: $1,000 a month for one ad platform or $1,500 for Google and Meta, plus your ad spend. Your first month covers setup and your promo video shoot. The plan page has what's included and the terms. Once leads are flowing, the usual next step is a website built to turn them into jobs. Once your site is live and leads are steady, Organic Growth builds your rankings on top.
The Paid Growth Plan
The plan behind this page: what's included, the price, the terms and how your first month runs.
See the Paid Growth PlanGoogle Ads and Local Services Ads
How we run Google Search and Local Services Ads for local trades: keywords, tracking and bids.
Google Ads ManagementYour Website, Once Leads Are Flowing
The usual step 2: a fast site built to turn the people your ads and Google profile send into calls. You own it.
See Website Design06 Common Questions
Questions About Lead Generation for Contractors
Straight answers to what contractors ask before they trust someone with their ads.
How does lead generation work?
Lead generation for contractors is the whole path from ad to booked estimate. That means the ads, the video, the form or landing page, and the follow-up that gets the lead on your calendar. We run all of it as one system and judge it on what each booked job costs you.
Why do you start with lead forms instead of a landing page?
Lead forms are the fastest way to learn what leads your market sends. They're built into Facebook and Google, so they launch quickly. People fill them out without leaving the app. If the leads are good, we keep them. If quality is low, we build a landing page or quiz funnel next.
What do you need from me to get started?
Manager access to your ad accounts, your logo, your job photos and a date for your promo video shoot. Your ads go live 2 to 4 weeks after we have those and the video is shot. After launch, the most useful thing you can do is call leads back fast. If you're not sure this fits your business yet, the free audit is the right place to start.
What's the best lead generation for contractors?
The kind that books jobs, not the kind with the cheapest leads. A cheap lead that never books costs you more than a pricier one that does. That's why we track cost per booked job. It's what you paid in ads for each appointment on your calendar, like an estimate visit. Every monthly report shows it, broken out by channel.
Do you have results you can show?
Yes. From August 16 to September 14, 2026, a deck builder we run ads for got 41 leads at $22.06 each. Of those, 19 booked an estimate. That's 46%. He paid $47.60 per booked estimate, down from $88.64 over the 136 days before on the same ad account. A lead is a new contact in the CRM. Booked means an estimate appointment that was not cancelled, or a deal at the Estimate Scheduled step in the CRM or later. It's one account, not a promise your numbers will match.
Who actually runs my ads?
The owner of A2Z MKTG works on your account directly. It's a fair question to ask any of the lead generation companies for contractors you talk to. We're a BBB Accredited business based in Homer Glen. We run your ads inside your own ad accounts, so you can see every dollar and every lead.
07 From the Blog
Questions We've Answered About This
Straight answers from the A2Z blog, written for contractors and local business owners.
Are Shared-Lead Sites Like Angi Worth It for Contractors?
Angi and Thumbtack sell the same homeowner to several contractors. Here is the math that decides whether shared leads pay for you, and when to walk.
Read the answerWhy Is My Cost Per Lead So High?
A high cost per lead usually points to one of six fixable problems. Here is how contractors find the real cause and the number that matters more.
Read the answerWhen Should a Contractor Turn Ads Off for the Season?
Pausing ads for the slow season usually costs more than it saves. Here is when a contractor should cut the budget instead, and when turning off is right.
Read the answerCase Study
Deck Builder Marketing Results From a Real Client
Each case study gives every number its dates, its meaning and its source.
Deck Builder
$88.64 to $47.60
Cost per booked estimate, first 30 days on the new funnel
Facebook Ads for Deck Builders: $88.64 to $47.60 per Booked Estimate
We put the owner on camera and pointed the ads at a quiz page. In the first 30 days, cost per booked estimate fell 46% and cost per lead fell 25%.
Paid Growth
Lead generation in:
- Orland Park
- Joliet
- Naperville
- Downers Grove
- Tinley Park
- Lockport
- New Lenox
- Frankfort
- Mokena
- Plainfield
- Bolingbrook
- Romeoville
- Lemont
- Hinsdale
- Oak Brook
We serve local businesses across Will County, DuPage County, and Cook County. See all service areas.
Get Started
Ready to Get More Local Customers?
Start with a free marketing audit. We'll show you exactly where your business stands online and your single highest-impact next step, before we discuss a dollar of budget.
“A2Z MKTG provided everything needed to get my business seen digitally, would recommend 10/10.”
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