Industries · Homer Glen, IL
Construction and home service companies are built on word of mouth. But word of mouth alone has a ceiling. When homeowners in Homer Glen, Naperville, Orland Park and across the Chicagoland suburbs need a roofer, plumber or HVAC company, they go to Google first. If you're not in the Map Pack, in the ads or on the first page, your competitor gets the call. A2Z MKTG is a construction marketing agency in Homer Glen that builds lead systems for contractors who want steady, qualified local work.
Part of Paid Growth
$1,000/mo for one ad platform, $1,500 for Google and Meta, plus ad spend
New Paid Growth clients get 10% off their first 3 months.
Most clients start with Paid Growth, our lead generation plan. Once leads are flowing, we build your website, then add Organic Growth.
01 Why Most Construction Businesses Struggle to Grow
Your work is skilled, licensed and better than half your competitors'. That doesn't matter if no one can find you online. Contractors and home service companies run into their own set of marketing problems. Generic agencies misread them, and most owners never solve them. Here's what we hear most.
Most homeowners look for a contractor when a job is right in front of them. It's after a storm, when the AC fails, or when they want a remodel done this season. That rushed search is your best shot at the job, and it goes to whoever shows up in the results. If your Google Business Profile isn't set up right and your website isn't ranking, that call is going somewhere else.
Homeowners can't check the quality of your work from a search result. What they see is photos, reviews and who shows up first. Contractors who put money into local marketing look more trustworthy online, even when their work doesn't match yours. That's a marketing problem, not a workmanship problem, and it's one we can fix.
For most trades, the phone rings when it rains, sometimes for real. Slow seasons come fast and hit hard when you go dark in the busy season. Then nothing keeps your name in front of the market. A steady flow of leads isn't luck. It's a system, and most trade companies in Chicagoland are running without one.
02 We Know Construction Marketing
A generic marketing agency can run Google Ads for you. But it will use the same playbook it runs for dentists and salons. Contractors have their own kind of customers, their own busy seasons and their own kind of competition. We build the plan around how your trade really works.
Homeowners search in a hurry, mostly on their phones, and the Google Map Pack sits on top of it all. That's how contractor leads really work. We know where roofing leads come from after a storm. We know why HVAC installs need a different campaign than emergency calls. And we know why landscapers need to show up two months before the season starts.
Not every channel works the same for contractors. Social media posts don't bring in emergency plumbing calls. SEO content won't fill a roofer's schedule overnight. We put the budget on the mix of local search, Google Ads and reviews that brings real leads for your trade, not a recycled template.
You work with us directly. No account managers, no handoffs, no overhead passed on to your bill. Every dollar you spend goes to your marketing, not our org chart. And you'll always know what we're doing, what it costs and what it brings in.
03 Specialized Marketing for Every Trade
Roofing, HVAC, landscaping, plumbing and home remodeling each have their own customers, their own busy seasons and their own competition. We build the plan around your trade, not the construction industry in general. Our trade work so far includes a deck builder and a landscaping company.
Roofing work comes in rushes, and it follows the storms. If you're not in the Google Map Pack when homeowners search after bad weather, you miss your best leads. A roofing plan leans on the Map Pack, Local Services Ads where your services qualify, and review requests after every job. That's what keeps the phone ringing all year, from Homer Glen across Chicagoland.
Roofing MarketingSpring bookings make or break a landscaping company's whole year. If your schedule isn't filling up before the season starts, you're behind. We help landscapers and lawn care companies get seen online and bring in the right jobs at the right time, before competitors lock up the calendar.
Landscaping MarketingHVAC runs on emergencies. When the heat or AC fails, whoever shows up first on Google gets the call. An HVAC plan needs to win local searches for both emergency repairs and new installs. That takes two kinds of campaigns: one for urgent calls and one for planned replacements. The plan also keeps past customers coming back for regular service.
HVAC MarketingPlumbing leads are urgent and high-value, and they go to whoever ranks first. A plumbing plan for Lockport, New Lenox and the towns around them puts you in the Map Pack for the searches that bring the most revenue. Then it builds the reviews that turn those visits into calls.
Plumbing MarketingRemodeling clients research for weeks before they call. They compare portfolios, check reviews and read websites. We help remodelers build an online presence that wins during that research, so when the homeowner is ready to call, you're the obvious choice.
Home Remodeling Marketing04 The Tools We Use
Some marketing agencies for construction companies hand every contractor the same plan. We don't. But these core services bring in steady leads for construction and home service companies around Homer Glen and across Chicagoland.
The Google Map Pack is where most local contractor searches turn into a phone call. We optimize your Google Business Profile, build local citations and create service area pages. That pushes your business into the top results for your most valuable searches.
Local Map RankingsFor contractors who need leads now, Google Ads delivers. We build search campaigns around ready-to-hire searches like “roofer near me” and “HVAC installation Naperville.” We track and tune your ad spend every month, so your money goes to the calls that turn into booked jobs.
Google Ads ManagementMost contractor websites aren't built to get calls. They're slow, hard to use on a phone, and missing the project photos and reviews homeowners need before they call. We build custom-coded websites for contractors that load fast, look trustworthy and push every visitor toward a call or form request.
Website DesignYour Google Business Profile is often the first thing a homeowner sees. If it's incomplete, short on reviews or not fully set up, you lose calls before anyone reaches your website. We handle the full profile setup and optimization as the base of every local lead plan.
GBP Optimization05 Our Process
No guesswork, and no template with your name dropped in. Every plan starts with your trade, your market, your goals and what a booked job is worth to you.
We Learn Your Market and Your Budget
We start with a 30-minute call. We learn your trade, the jobs you want more of and the towns you serve. Then we talk through your market, your goals, your budget and what a booked job is worth to you, so you get a clear next step before you spend a dollar.
Built Around Your Trade, Not a Template
Based on our first call, we build a plan that fits your trade, your stage of business and the towns you want to win. A roofer in Homer Glen chasing storm leads needs a different plan than a remodeler booking kitchen jobs in Hinsdale and Oak Brook. We plan for that.
Getting the Fundamentals Right Before Scaling
For contractors, the foundation is what catches every lead. That means call tracking and a CRM that answers leads fast. It also means a Google Business Profile and a website that turn visits into calls. We get those basics right before we scale ad spend or content. Scaling paid campaigns on a weak foundation wastes money. We build the foundation first, so every dollar you put in goes further.
Running the Channels That Drive Construction Leads
Once the foundation is solid, we launch the right mix of local SEO, Google Ads and reputation management for your trade. We do the work: Google profile posts, ad builds, citation work and website updates. And we keep you posted on what's running and what it's bringing in.
Monthly Reporting, Consistent Improvement
Every month we review your leads and what each booked job cost. We also check your ad results, your Map Pack position and your review growth. We cut what isn't working and double down on what is. Then we walk you through the numbers, so you're never in the dark. No black box. You see every lead, every dollar, every month.
06 Real Results
Here's what steady, trade-specific marketing does for companies like yours.
A2Z MKTG took our landscaping business from invisible to booked solid. We're turning away work now.
07 Common Questions
What local contractors and home services businesses ask most before getting started.
Digital marketing for contractors starts with making your business easy to find where homeowners search. That's mostly Google Maps and Google Search. It means setting up your Google Business Profile and building local citations. In many cases, it also means running Local Services Ads or Google Ads for your highest-value jobs. We layer these together based on your trade and market. Then we track every lead, so you can see what's working. The goal is a steady, predictable flow of local leads, not one-off jobs and word of mouth.
It depends on which services make the most sense for your trade and stage of business. Most clients start with Paid Growth, our lead generation plan. It's $1,000 a month for one ad platform or $1,500 for Google and Meta together, plus your ad spend, with a 3-month minimum. Once leads are coming in, we build the website, from $1,500 to $9,500 one-time. Then we add Organic Growth on top for local SEO, Map Pack work, content and review management. That's $1,000 a month, or $750 while you're on Paid Growth. A website on its own starts at $700. We start with a 30-minute call, so you get a clear recommendation before you spend anything.
It depends on the channel. Paid Growth ads go live within 2 to 4 weeks once we have your materials and have shot your promo video. Local Services Ads also wait on Google's verification. Once ads are live, calls can start within days. Local SEO and Map Pack improvements are slower. They can move within about 2 weeks after a big page update, but we can't promise that. Meaningful results build over 3 to 6 months and keep compounding after that. A fully optimized Google Business Profile can help you show up more within weeks. We're upfront about timelines because realistic expectations are part of a long-term plan that works.
Big national agencies handle hundreds of clients across every industry. Your roofing business gets the same template as their restaurant client. We only work with local businesses, and trades are our core work. We're a small, direct shop, so you work with us, not a junior account manager. Every campaign we build is made for your trade and your local market, not adapted from something else.
Probably, but it depends on what went wrong the first time. Contractor ad campaigns usually fall short for one of four reasons. The keywords are too broad or too generic. The landing pages don't work for people on phones. There's no call tracking, so no one can see what's working. Or the campaigns aren't built around the jobs you actually want. We review what was done before we run anything. If ads aren't the right fit based on what we find, we'll tell you that too.
A2Z MKTG is a construction marketing agency in Homer Glen, Illinois. We build lead systems for contractors and home service companies across Will, Cook and DuPage counties. That covers Google Business Profile work, websites, Local Services Ads, Google and Meta ads, and a CRM that tracks each lead to a booked job. Our service area covers 16 towns: Homer Glen, Lemont, Lockport, Frankfort, New Lenox, Romeoville, Bolingbrook, Joliet, Plainfield, Mokena, Tinley Park, Orland Park, Naperville, Downers Grove, Oak Brook and Hinsdale. If your business is in the Chicagoland suburbs and you want more local leads, reach out and we'll tell you if we're a fit.
Plan for two separate bills. Our Paid Growth fee is $1,000 a month for one ad platform or $1,500 for Google and Meta. Your ad spend goes straight to Google or Meta, with a $750 monthly minimum. The right total depends on what a booked job is worth to you. So start from your average job value and how many of your estimates you close.
For most trades spending under about $1,500 a month on ads, start with Local Services Ads. You pay per lead, the ads sit above the regular results, and they rank on your reviews and how fast you answer the phone. Add a tight Google Search campaign second, once Local Services Ads can't take more budget or if your trade can't use them.
Contractor Marketing by County
We build full-service marketing for general contractors and trades in Illinois, one county at a time. Each market is different, so each gets its own plan. Here are the three we serve most.
From Lockport's older homes to the new builds in Plainfield and New Lenox, Will County runs on the trades. See how we market contractors across the county.
Will County Contractor MarketingThe south suburbs are packed and crowded with contractors, from Orland Park to Tinley Park to Oak Forest. We help contractors stand out across Cook County.
Cook County Contractor MarketingNaperville, Hinsdale and Oak Brook homeowners hire on trust, not price. We help contractors win premium work across DuPage County.
DuPage County Contractor MarketingCase Studies
Each case study gives every number its dates, its meaning and its source.
Deck Builder
$88.64 to $47.60
Cost per booked estimate, first 30 days on the new funnel
We put the owner on camera and pointed the ads at a quiz page. In the first 30 days, cost per booked estimate fell 46% and cost per lead fell 25%.
Landscaping
10 to 62
Pages Google ranks, same five weeks a year apart
We replaced a 10-page site with an 86-page build that has city, service and project pages. 131 searches without the company name averaged page one from Aug 8 to Sep 13, 2026, up from 14 a year earlier.
Get Started
New Paid Growth clients get 10% off their first 3 months. We run your ads, follow up on every lead and track what each booked job costs you.
Real result: A deck builder we run ads for paid $47.60 per booked estimate from August 16 to September 14, 2026, down from $88.64 over the 136 days before. Sources: Meta Ads spend and his CRM.
3-month minimum. Ad spend is separate.