Industries · Homer Glen, IL
Most accounting firms, law practices and other professional firms run almost entirely on referrals. There's nothing wrong with that until the referrals slow down. When someone without a referral needs a CPA or attorney in Homer Glen, Naperville or the Chicagoland suburbs, they go straight to Google. If you don't show up there, that client goes to someone who does. A2Z MKTG does marketing for professional services firms that want new clients every month, not just when someone happens to mention your name.
Part of Paid Growth
$1,000/mo for one ad platform, $1,500 for Google and Meta, plus ad spend
New Paid Growth clients get 10% off their first 3 months.
Most clients start with Paid Growth, our lead generation plan. Once leads are flowing, we build your website, then add Organic Growth.
01 Why Most Professional Service Firms Struggle to Grow Online
Marketing a firm is a different job than marketing a store or a trade. It takes longer to win a client, and strangers are slower to trust you. Most firms have never had to market beyond referrals. That's not a weakness. It's just a different starting point. Here's what we see most often.
A referral shows up already sold on you. But referrals run out. They depend on who your clients know and whether they think to mention you. Online, you start from zero with every new prospect. If your website is thin, your reviews are few and you don't show up in local search, those prospects won't find you. The ones who do won't call.
Before someone hires an accountant or attorney, they check your website, read your reviews and look for signs they can trust you. If they find a thin site, old details or no reviews at all, that's a trust problem, not a quality problem. Firms that haven't put work into their online presence lose prospects to firms that have, no matter who's more qualified.
Tax season, yearly audits, estate planning and court timelines all come in waves. Without marketing that runs all year, the slow months hit hard and growth stalls fast. To build a pipeline that doesn't lean only on referrals, people have to see you. And getting seen takes a plan.
02 We Know Professional Services Marketing
Firms don't sell the way stores and trades do. The clients you want don't decide on impulse. They research, compare and look for reasons to trust you before they ever pick up the phone. We build marketing around how clients really choose a firm.
People hiring an accountant or attorney don't respond to pushy ads or generic lead generation. They want to see your credentials, read your reviews and understand what you focus on. They need to feel sure of you before they reach out. We build that trust online with SEO, reputation management and content that shows what you know.
Tax searches spike in January. Estate planning searches rise in the last three months of the year. Legal searches jump around life events like divorces, business disputes and family changes. We build and run campaigns that put your firm in front of people right when they search, so new business isn't left to chance.
You work with us directly. No account managers, no handoffs, no overhead passed on to your bill. Every dollar you spend goes to your marketing, not our org chart. And you'll always know what we're doing, what it costs and what it brings in.
03 Specialized Marketing for Every Practice
Accounting firms, CPA practices and law firms each serve their own kind of client. Each follows its own rules and faces its own competitors online. We build the plan around your practice, not professional services in general.
Most CPA practices are hard to find outside their current clients. When a business owner or an individual searches for an accountant or CPA in Homer Glen or nearby, the firm that shows up gets the call. Accounting firm marketing fixes that. We help accounting firms show up in local search, build trust online and win new clients beyond referrals, especially at tax time.
Accounting & CPA MarketingLegal clients search by need: family law, estate planning, business disputes and personal injury. A good law firm marketing agency matches your firm to those searches. If you don't show up for the ones that fit your practice areas, those clients won't find you. We build local visibility across Chicagoland for the cases you want most.
Law Firm Marketing04 The Tools We Use
Good marketing for professional services firms earns trust before it asks for the call. These core services help firms around Homer Glen and across the Chicagoland suburbs get found and trusted, month after month.
When a prospect searches “CPA near me” or “estate planning attorney Naperville,” Google's unpaid rankings decide who gets found. We build SEO around your practice areas, your services and the local searches your best clients use. That way you show up while people are still researching, not just when someone already knows your name.
Organic SEOFor a firm, the website is the main trust signal for prospects who don't have a referral. A clean site with real content, clear practice areas and real client reviews wins over visitors who are still deciding. We build custom-coded websites that work as a full-time tool for bringing in new business.
Website DesignReviews matter as much for firms as they do for trades, maybe more. A prospect with options will pick the firm with stronger reviews. We watch your reputation on Google and other sites and reply to reviews with care. We also run automatic review requests that bring in a steady flow of real client feedback.
Reputation ManagementGoogle Ads gets you seen faster, especially at busy times like tax season or when you launch a new practice area. We build campaigns around the legal and financial searches your clients run. And we track every call, so you know what's working.
Google Ads Management05 Our Process
Every plan starts with your practice, your market and the clients you want to reach. We don't prescribe before we diagnose.
We Learn Your Market and Your Budget
We start with a 30-minute call. We learn about your practice, the services you want to grow and the clients you want more of. Then we talk through your market, your goals, your budget and what a new client is worth to you, so you have a clear picture of the next step.
Built Around Your Practice and Your Market
Based on our first call, we build a plan that fits your practice area, the clients you want and your growth goals. An accounting firm that serves small businesses in Homer Glen needs a different plan than a law firm going after wealthy estate planning clients across DuPage County. We plan for the difference.
Credibility Infrastructure Before Traffic
For firms, the foundation is your website, your reviews and your local business listings. We get those in order before we scale ads or content. There's no point sending more people to an online presence that hurts your credibility. We get the foundation right first.
Running the Channels That Drive Qualified Prospects
Once the foundation is solid, we launch the right mix of SEO, Google Ads and reputation management for your practice. We build content around your services and your local market. We aim ads at the searches most likely to turn into clients. Reviews start coming in steadily. We track all of it.
Monthly Reporting, Consistent Improvement
Every month we review your rankings, ad results, review growth and website traffic. We walk you through the numbers so you always know what's working and why. No black box. You get clear reports, a clear source for every lead and steady contact with us.
06 Real Results
What professional service clients say about working with A2Z MKTG.
A2Z MKTG provided everything needed to get my business seen digitally, would recommend 10/10
07 Common Questions
What accounting firms, CPA practices, and law firms ask most before getting started.
It's different, and that matters. People hiring an accountant or attorney don't decide on impulse. They research, compare and look for reasons to trust you before they reach out. Digital marketing for professional services means showing up when they search. It also means a website that builds trust and reviews that back up your expertise. The channels and tactics differ from a roofer's plan, and we build to match.
It depends on what your firm needs and where the biggest gaps are. Most clients start with Paid Growth, our lead generation plan. It's $1,000 a month for one ad platform or $1,500 for Google and Meta together, plus your ad spend, with a 3-month minimum. We'll recommend an ad budget for your market on our first call. Once leads are coming in, we build the website, from $1,500 to $9,500 one-time. Then we add Organic Growth on top for local SEO, Map Pack work, content and review management, at $1,000 a month, or $750 while you're on Paid Growth. A website on its own starts at $700. We start every engagement with a 30-minute call, so we can recommend the plan that fits your situation.
Paid Growth ads go live within 2 to 4 weeks once we have your materials and have shot your promo video. Local Services Ads also wait on Google's verification. Once ads are live, leads can come in within days. Local SEO can move within about 2 weeks after a big page update, but we can't promise that. Meaningful results build over 3 to 6 months. A strong website and review profile can lift your conversion rate right away, because prospects who find you become more likely to call. We're honest about timelines because long-term results need realistic expectations up front.
Referrals are a strong base, and we'd never tell you to give them up. But they have a ceiling. They depend on who your clients know and whether they mention you at the right moment. Digital marketing fills the gaps. It brings in clients who don't have a referral and reaches ready-to-hire prospects while they search. It also builds the reviews that help referrals turn into clients faster. It's not one or the other.
Yes. Many firms start without ads, and for some that's the right first step. We can build your website and then run Organic Growth on it for SEO, reviews, your Google Business Profile and citations, with no ad spend. Ads work better once the foundation is strong: your website, your reviews and your local presence. We'll recommend the right starting point based on what your online presence looks like today.
Yes. We're a professional services marketing company based in Homer Glen. We serve firms in Homer Glen, Lemont, Hinsdale, Lockport, Frankfort, New Lenox, Oak Brook, Naperville, Romeoville, Bolingbrook, Tinley Park and Orland Park. We also cover Will County, DuPage County and Cook County. If your practice is in the Chicagoland suburbs, talk with us about your firm and your goals.
Get Started
New Paid Growth clients get 10% off their first 3 months. We run your ads, follow up on every inquiry and track what each booked consultation costs you.
“A2Z MKTG provided everything needed to get my business seen digitally, would recommend 10/10.”
3-month minimum. Ad spend is separate.