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Websites 6 min read

How Much Should a Contractor Website Cost?

The short answer

A solid contractor website usually costs $1,500 to $5,500 to build, and the number of pages drives most of that price. A2Z builds run $700 for a 3 page Basic site, $1,500 to $3,500 for Starter, $3,500 to $5,500 for Standard, and $5,500 to $9,500 for Premium sites that cover many services and towns. Hosting and your domain are small ongoing costs on top, and you should own the finished site outright.

You got three website quotes. One was $500. One was $4,000. One was $18,000 and came with a slide deck. All three promised a site that gets you more calls, and none of them explained why the prices were so far apart.

That gap is not random. Website price follows a few things you can see and check. Once you know them, you can tell a fair quote from a bad one in about ten minutes.

What does a contractor website usually cost?

For a real, working contractor site built by a person who knows local search, plan on $1,500 to $5,500. That covers most trades with a handful of core services and a normal service area.

The typical ranges look like this:

  • DIY site builders: a monthly fee plus your own evenings. Cheap in cash, expensive in time.
  • Freelancers: often a few hundred to a few thousand dollars. Quality swings widely.
  • Local agencies: usually a few thousand up to five figures for large custom builds.

The honest answer for most contractors sits in the middle. A small shop with three services in one town does not need a $15,000 site. A company doing roofing, siding, and gutters across two counties will outgrow a $500 one fast.

What actually drives the price?

Two contractors in the same trade can get quotes thousands of dollars apart for good reasons. Price tracks four things.

Page count. This is the big one. Every core service should have its own page, and every town you want to rank in may need one too. A 3 page site and a 25 page site are different projects. Page count is also why service area pages raise the price but pay for themselves when they are built right.

Who writes and shoots the content. A site where the builder writes every page in plain, search-friendly language costs more than one where you hand over the words. Pages with one vague paragraph are cheap for a reason.

Custom features. Quote request forms that route to your phone, project galleries, financing pages, and before and after sliders all add hours. Some are worth it on day one. Most can wait.

How it is built. A custom-coded site built for speed takes more skill than a theme with your logo swapped in. The payoff is a site that loads fast on a phone, which is where your customers are.

What do A2Z website builds cost?

Here is our actual price list, so you have a real number to compare against.

  • Basic: $700. 3 pages, about a week. For a new shop that needs a real home on the web fast.
  • Starter: $1,500 to $3,500. 3 to 10 pages, 2 to 3 weeks. For a contractor with one to three services in one town or a tight radius.
  • Standard: $3,500 to $5,500. 11 to 20 pages, 3 to 4 weeks. For four to eight services, or two to five towns.
  • Premium: $5,500 to $9,500. 21 to 40 or more pages, 4 to 6 weeks. For a full service menu across a whole county or several.

Every build includes two rounds of revisions and 30 days of support after launch. You own the site, the content, and the photos when it is done. Full details are on our contractor web design page.

The easy way to pick a tier is to count. Add three core pages, one page per service, and one per town you want to show up in. That number points you to the right range before anyone quotes you.

What should every website include, no matter the price?

A $700 site and a $9,000 site should both do the basics well. If a quote leaves any of these out, ask why.

  • Fast load times on a phone.
  • Your phone number and a way to request an estimate at the top of every page.
  • A page for each core service, written about the jobs you actually want.
  • Your business name, address, and phone matching your Google profile exactly.
  • Real photos of your work and your crew, not stock images.
  • Basic search setup: page titles, descriptions, and a sitemap Google can read.
  • Full ownership of the domain and the site when the project is paid.

That list is also most of what makes a site help your Google profile rank. We cover that connection in do contractors need a website if the Google profile gets the calls.

Why are some quotes so cheap and others so high?

A very cheap quote usually cuts one of three corners. It is a recycled template with your name dropped in. It uses stock photos and thin copy that gives Google nothing to rank. Or it is a rental, where you pay monthly and never own the site at all.

The rental is the one that hurts most. Leave the platform and your site disappears. Sometimes your domain stays locked up with it, and every truck wrap and yard sign now points nowhere.

A very high quote has its own problems. Some agencies price in overhead you never see, like account managers and long discovery phases. Others sell features a trades business rarely uses, like custom animations or member logins. Ask what each line item does for booked jobs. If nobody can answer, you are paying for the slide deck.

What does a website cost after it launches?

The build is not the only cost. Plan for these no matter who builds the site:

  • Hosting. A monthly or yearly fee to keep the site online.
  • Your domain. A small yearly renewal. Keep it in your own name.
  • Changes and new pages. Prices change, services change, and you will want new pages as you grow.

With us, changes after the first 30 days run $75 an hour. Our Organic Growth plan folds ongoing site upkeep into the monthly fee and includes new pages each quarter when there is a real reason to add one.

How do you know the price was worth it?

Stop judging a website by how it looks and judge it by cost per booked job. A contractor site does not need to win design awards. It needs to turn the homeowners who find you into calls.

Run the math with your own numbers. If a $4,000 site helps you book two extra jobs a year at a few thousand dollars each, it paid for itself. A good site stays in use for years, so the math keeps getting better.

Give a new site a few months before judging it. Google needs time to crawl it and trust it. The early win is usually more calls from the people who already found you in the map.

Where to start

Count your services and the towns you want to rank in. Write that page count down. Then ask every company that quotes you the same three questions: how many pages, who writes them, and who owns the site when it is done. The answers will sort the quotes for you.

If you want an outside read first, our free marketing audit looks at your current site and Google profile, shows where you rank for the searches that matter, and tells you which build size fits your business. Sometimes the answer is that your current site just needs a few fixes.

Related Questions

Do I have to pay for the whole website up front?

Not usually. Our 3 page Basic site is paid in full before work starts because it is small and fast. Starter and Standard builds are half at signing and half at launch. Premium builds split into half at signing, a quarter at the revision stage, and the last quarter at launch. Be wary of anyone who wants 100% up front on a large build.

How long does it take to build a contractor website?

Most of our builds take 1 to 6 weeks depending on size. A Basic site takes about a week, Starter 2 to 3 weeks, Standard 3 to 4 weeks, and Premium 4 to 6 weeks. The biggest delay is almost always content. Getting your photos, logo, and service details over early keeps the timeline short.

What does it cost to add pages after the site launches?

For monthly plan clients, extra pages run $200 to $350 each, and the Organic Growth plan already includes 1 to 2 new pages per quarter when there is a real reason to add them. For clients without a plan, changes after the 30 day support window are billed at $75 an hour.

Is a monthly website subscription cheaper than buying a site?

It looks cheaper in year one and costs more over time. Many subscription sites also keep ownership, so when you stop paying the site goes away and your domain may be tied up with it. If you pick a subscription, get in writing that you own the domain and can take the content with you.

What comes with the build if I also sign up for a monthly plan?

A Starter, Standard, or Premium build paired with a monthly plan also includes a Google Business Profile optimization, CRM setup, analytics and Search Console setup, ad tracking, and an AI search readiness check. Citation building now lives inside Organic Growth. Those are the pieces that turn a new site into calls, so we set them up at launch instead of selling them later.

Derek B., founder of A2Z MKTG

Written by Derek B.

Founder of A2Z MKTG in Homer Glen, IL. Derek builds local marketing systems for trades and service businesses across the Chicagoland suburbs.

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